- KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Shampoo.
- ENRICH BLONDE COLOUR - Enhance your colour and discover your best blonde.
- CRUSHED VIOLET PIGMENTS - Crushed violet pigments absorb UV light and emit a whiteblue glow, making blonde hair appear brighter.
- BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.
- CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair, leaving hair feeling revitalised and healthy.